Bookmarks

Author Archive

Mobile Marketing is a must for cutting edge business owners. More and more people are using their mobile devices to search for local businesses and shop online as seen from the following statistics.

Google keeps careful watch over the habits of their users because they know how important it is to keep ahead of the trends in order to provide the best user experience. Here is what they have found.

Mobile Marketing usage

As you can readily see, if you are a local business owner without a mobile friendly website, you are missing out on a lot of potential customers. Can you really afford to lose that much revenue in this economy? Even the marketing giant, Amazon.com, is seeing a significant shift in how their customers buy online. Mobile marketing has significantly impacted their bottom line.

Amazon mobile sales reportContact us now to find out how you can quickly and easily tap into this massive mobile market.

Technorati Tags: , , , , ,

SMS Text Marketing

is rapidly increasing in importance. Text messaging is becoming very popular, and business owners and non-profit organizations are finding ways to enhance their customer experience with SMS messages.

View this video to see how others are utilizing this powerful marketing tool

Recently released market study: Singapore Telecommunications Report Q3 2010

– Our Q310 updated Singapore Telecommunications Report market contains revised forecasts for the country’s mobile and 3G subscriber markets, as well as the internet user and broadband subscriber sectors. Our forecasts and market analysis sections make full use of new data published by the operators and Singapore’s regulatory authority, the IDA, for the first three months of 2010.

At the end of 2009, Singapore had a total of 6.857mn mobile subscribers, equivalent to a penetration rate of 140.1% and reflecting year-on-year (y-o-y) growth of by 8.2%. Although this was a strong performance given the high penetration rate, we now predict that Singapore’s mobile market will expand by 1.9% in 2010. Our new predication for the sector is based on operator data for the first quarter of the year. Based on data published by mobile market leader SingTel, as well as smaller market rivals StarHub and M1, the Singaporean mobile customer base grew by just 0.4% in the first three months of 2010. The reason for the weak growth related to the deduction of inactive prepaid customers by SingTel from its reported total. We continue to believe that the figures reported by all three operators include both inactive and active subscribers. Consequently, we believe that further customer deductions are highly likely going forward. This will result in much weaker mobile market growth than we have seen of late.

Despite new efforts to deduct inactive prepaid customers from their reported user base, Singapore’s operators continue to report strong growth in the number of contract customers and 3G subscribers. At the end of 2009, Singapore had 3.181mn 3G subscribers, accounting for 46.4% of the total mobile market. Increased competition in the sector, together with increased smartphone penetration rates, is expected to drive the use of mobile data services and applications over the next few years, positively impacting the 3G market. In addition investment in upgrading mobile networks to HSPA+ and trials of LTE should aid network capacity as greater traffic occurs. In 2010, we now predict that the 3G subscriber market will grow by almost 20% to surpass 3.8mn subscribers. However, in the latter years of our forecast, we now expect growth in Singapore’s 3G subscriber market to slow significantly. Slowing growth reflects an increasingly saturated market and the need to take into account only active mobile customers when assessing the growth potential of the 3G market.

Recent developments of note in Singapore’s telecoms market include the February announcement that M1 had successfully carried out tests on M1′s trial Long Term Evolution (LTE) network, with transmission speeds reaching 100Mbps on a data call. It has been suggested that M1 could be ready to launch its socalled ’4G’ LTE mobile broadband network by Q211. Meanwhile, in March, Singapore’s IDA, the market regulator, announced a public consultation which aims to provide a framework for the introduction of ultra-high speed mobile communication systems, such as LTE and mobile WiMAX.

Singapore remains in second place in BMI’s latest Business Environment Ratings for Asia Pacific. This is in spite of receiving a lower score on the Telecom Market category. The slightly lower score partly reflects the slowdown in mobile customer growth, prompted by SingTel’s move to deduct inactive prepaid users. It also reflects the weaker contract ARPU rates reported by the operators in Q110.

For more information or to purchase this report, go to:

-  http://www.fastmr.com/prod/74020_singapore_telecommunica …

Partial Table of Contents:

SWOT Analysis

- Singapore Wireline SWOT

- Singapore Mobile SWOT

- Singapore Political SWOT

- Singapore Economic SWOT

- Singapore Business Environment SWOT

Business Environment Ratings

- Asia

- Singapore

- Table: Asia Telecoms Business Environment Rankings

Industry Forecast Scenario

- Mobile

- Table: Singapore Telecoms Sector – Mobile – Historical Data & Forecasts, 2007-2014

- ARPU

- Table: Telecoms Sector – Mobile ARPU – Historical Data & Forecasts, 2007-2014 (SGD)

- Fixed Line

- Table: Telecoms Sector – Fixed Line – Historical Data & Forecasts, 2007-2014

- Internet

- Table: Telecoms Sector – Internet – Historical Data & Forecasts, 2007-2014

Market Data Analysis

- Mobile

- Table: Singapore – Mobile Market Subscriber Growth, 2007-2010 (’000)

- Table: Singapore Wireless Market, Q110

- ARPU

- Table: ARPU Growth

- 3G

- Table: Singapore 3G Net Additions Market, Q110

- Mobile Contract Wins

- Table: Mobile Contract Wins, 2008-2010

- Mobile Content

- Regional Outlook

- Table: Asia Mobile VAS Market By Service, 2009 (US$bn)

- Country Outlook

- SMS

- Mobile Broadband

- Mobile TV

- Value-Added Services Timeline

- Table: Selected VAS Services Launched, 2007-2009

- Mobile Operator Data

- Singapore Mobile Market Overview

- SingTel Mobile

- StarHub

- M1

- Fixed Line

- International Traffic Lines

- Table: Lowest Rates Of Selected Operators’ International Telephone Service, August 2009

- Internet

- Broadband

- Table: Singapore Broadband Market, Q110

- Table: Composition Of Broadband Internet Access Subscribers, March 2010

- Wireline Contract Wins

- Table: Wireline (Fixed-Line And Broadband) Developments

Regulatory Environment And Industry Developments

- Table: Division Of Regulatory Responsibilities In Singapore

- Competition

- Next Generation National Infocomm Infrastructure

- Industry Developments

Competitive Landscape

- Key Players

- Table: Key Players – Singapore Telecoms Sector

- Table: Selected Operators – Financial Indicators, 2002-2008 (SGDmn)

Company Monitor

- Huawei Closes The Gap On European Rivals Across Asia

-

Full Table of Contents is available at:

http://www.fastmr.com/catalog/product.aspx?productid=740 …

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI’s country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world’s top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 begin_of_the_skype_highlighting              1.800.844.8156      end_of_the_skype_highlighting.

# # #

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world’s top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.